Tuesday, September 15, 2009

diary of the chocolate shop - willie's cacao

rose, at the chocolate shop in the english market, reflects on willie and how he's creating a real buzz around great chocolate. . .
we were delighted to add willie's world class cacao to our range of premium bars last spring. willie harcourt-couze's chocolate was made famous through a channel 4 series which followed him as he created delectable chocolate from 'bean to bar'. during the show he converted a group who had, until then eaten only mass market chocolate, to his high cocoa content bars. remarkably we saw the same ting happen at our shop. initially it was only the curiosity factor but then people were truly transformed and began to experiment wih the whole world of real chocolate. what fun for less than a fiver; discovering the subtle single estates to the funky flavours of cocoa bean!
willie's venezualan back and peruvian black 100% cocoa blocks are also a hit with customers, and are marvellous as an ingredient for sweet and savoury dishes alike - his cloud forest cake is easy to make and everyone loves it. it also makes an authentic dark chocolate drink. however, demand is already strong for his rambunctious get up and gocoa which is due out shortly and has been scientifcally proven to accelerate the fat burning process! i have a feeling that will be most popular of all ...

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